BHLDN / Anthropologie Weddings
instagram pinterest
I worked on the BHLDN social media team as a Social Media Assistant. During my time working there I assisted in management of all social media platforms, strategized user generated content, monitored and reported on weekly metrics, and assisted with content creation and writing copy for social platforms.
Video Creation
During my time at BHLDN I executed video content for Instagram and Instagram stories. I captured behind the scenes of collection launches, trend focused in office content, and worked with the studio team to execute social specific video needs.
Behind the Veil - Valentine’s Day Office Video
I contributed to a series called “Behind the Veil”, which featured in office employees to showcase behind the scenes on the BHLDN workspace. In this video we interviewed BHLDN employees about topics pertaining to Valentine’s Day.
New Collection Launch - Behind the Scenes
I attended a campaign shoot for a new collection launch. During this shoot I captured behind the scenes content that was posted across social platforms as a sneak peak for our audience.
Flower Veil Giveaway
Kirby, the BHLDN stylist, created a floral veil for a campaign shoot. It was loved on our social channels so we decided to do a giveaway for 3 brides to receive their own flower veil. I created this video to announce the giveaway.
Wedding Stories Campaign
One of my favorite projects that I spearheaded was a campaign where we showcased the home office employee's family wedding photos. It was a lot of fun working with everyone, collecting the assets, finding out more about everyone's family history, and collaborating with the design team to see my idea and vision come to life. Below you can see the final Instagram story.
