DAVID’S BRIDAL
TikTok
I contributed to the growth of the David’s Bridal TikTok account. We grew from 3k followers to 30k followers within 6 months. See below for top performing videos that I concepted, filmed, edited, and published.
In Store Content
In store content was top performing across all channels. I created content to highlight inclusivity in sizing and versatility in styles, while showcasing the in store backdrop. These videos were created for all social platforms with a focus on TikTok. The below videos were well-received and helped to reinforce the brand's commitment to diversity and inclusivity in the wedding industry.
250.7k views
11.6M views
Alterations Content
I created the below videos for a cross functional campaign highlighting the David’s Bridal alteration services. The video's engaging and fun tone, combined with eye-catching visuals and a smooth transition of the stunning results, clearly resonated with our TikTok audience and helped us reach a wider audience for the alterations services.
19k views
10k views
I developed a comprehensive social media strategy that focused on creating engaging, informative, and visually-appealing content, relevant to our desired audience. I created top-performing content that received high levels of engagement and helped to increase the brand's overall social media presence on Instagram.
2.20% Engagement Rate
0.51% Engagement Rate
1.52% Engagement Rate
With the introduction of Idea Pins, this became a focus for the social team. Pinterest is crucial to the wedding industry so we decided to create a strategy of repurposing top performing content on other platforms in addition to creating new, fresh content to be featured as Idea Pins. See below for some top performing Idea Pins that I created.
Pearl by David’s
During my time at David’s, I also contributed to the growth of the new wedding planning platform, Pearl by David’s. I lead strategy development for launch, content creation for social channels, and spearheaded optimizing the blog with SEO and content writing.
“ASK MAGGIE” CAMPAIGN
I spearheaded the first social series on the David’s Bridal account featuring our Head of Wedding Planning to provide informational content to individuals planning their wedding.
I was responsible for briefing video content ideas and spearheading a monthly IG Live series. I collaborated with various team members to brainstorm unique and engaging video concepts that aligned with our brand's messaging and goals, ensuring we delivered valuable insights and fostered meaningful conversations around relevant topics. Through strategic planning and execution, our video content and IG Live series consistently engaged our audience while establishing David’s as a thought leader in our industry.
FEATURED VENDORS CAMPAIGN
I managed an innovative vendor campaign where we diligently interviewed experts in the wedding industry. We received a ton of excellent content and quotes that we utilized for national days, such as National Proposal Day. I ensured that we only picked the best submissions and used them effectively to create valuable and informative content for our readers. The campaign was incredibly successful, and it enabled us to connect authentically with our readers and demonstrate our commitment to the wedding industry.
